Creating a campaign identity with a mix of digital, video, print, and web applications. A brand campaign and partnership between Laterooms.com and Tough Mudder. Elevating brand awareness of both brands by offering an exclusive experience: a bespoke stay in a luxurious pop-up hotel and spa for victorious participants of the Tough Mudder 5K.

Injecting LateRooms personal brand voice, trying to encourage more users to take part in the 5K race by removing the emphasis on the race distance and making it more relatable to more daily tasks like a weekly shop, or perhaps the runner ones such a a pub crawl and a night on the dancefloor.