Park Christmas Savings has been helping families deliver Christmas for over 50 years. Park Christmas Savings is the UK's most trusted Christmas savings club, helping around 400,000 families make their Christmas more affordable by spreading the cost throughout the year.

Between planning and executing the seasonal ABL campaigns, dedicated efforts were directed towards enhancing the brand's creative outputs. This involved a strategic focus on cultivating a more interactive and relatable brand identity, fostering increased user engagement through focuses on communities such as Park’s agent communities. The aim was to cultivate a stronger connection with customers, resulting in a wealth of user-generated content. The transformation continued to evolve Park's overall creative output, introducing dynamic elements, including motion and interactive design, helping to bring the brand to life.