A complete branding of the Secret Rooms campaign under LateRooms.com. A campaign where hotel rooms are sold with the customer only knowing certain bits of information about their stay but not knowing the hotel or precise location.
The main visual of the campaign was the "glitch" effect which was used across all materials. The campaign needed various materials creating ready for launch including: A webpage, marketing emails, social media posts and much more. As the campaign went on influencer activity and press trips were arranged with the Secret Rooms branding needing to be expanded onto print materials also. A Lectical business card was created for the press trips allowing the main glitch visual to live off a screen.