Unused potential creative direction routes for a rebrand of Love2shop, the UK’s No. 1 multi-retail gift card.

When exploring potential rebrand options in 2022 he brief was to inject more fun, personality and joy into the brand. Bringing it from a very utilitarian brand to one customers want to engage with.

Injecting more personality with imagery and copy along side bold typography treatments and colours.
The Love2shop brand is all about connecting the ‘gifter’ with the ‘giftee’ Bringing in human imagery and connecting it with the brand touch points was key in my eyes.