Alex Waterson
Graphic Designer & Creative
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Copy of LateRooms.com

LateRooms.com | Marketing emails, Social Media, Campaign design and creative.

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LateRooms.com

While working at LateRooms.com I have been able to work across a wide variety of touch points from Marketing emails and campaign assets to perimeter advertising for the premier league and everything else in-between. Being able to work with a brand such as LateRooms.com and its witty tone of voice allows for some interesting and dynamic content to be created. Always pushing boundaries with the delivery and design of all assets.

I have been able to create a wide variety and mix of marketing emails ranging from simple postcard emails to full custom HTML and animated emails. Working with the CRM team to ensure each and every email is something exciting and enlisting for the customers. The majority of emails would link to their own landing page on which the artwork would match to ensure a constant user journey. With the use of HTML and CSS allowing us to make sure that the creative matched between email and landing page.

Working and communicating with leading hotel chains such as Hilton, Raddison, Travelodge and many more, would mean a consideration for their brands design and how it would sit on a LateRooms.com creative. Using emails and social media to promote hotel stock and sales in a professional but yet still creative manner.

Whether working on social media posts or business cards the LateRooms.com brand guidelines were always taken into consideration. Keeping all creative materials on brand. Working with the LateRooms.com brand and tone of voice to create every creative asset, from social media posts such as the dancing Santa and working on the Get A Room valentines day campaign meant that every assets created whether animated or in print would all keep a coherent LateRooms.com brand.

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